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Happiness Scale Measured By…Twitter?!

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Yes, you read that correctly. A recent press release from Northeastern University in Boston revealed a project to chart how happy Americans are based on their twitter posts.

We had to share this; it is such an excellent result of mixing social media and neuroscience.

Like the press release mentions, using Twitter as a way to capture the feeling of a moment in time is raw, real, and possible. It is a researcher’s goldmine, and it can help answer a lot of different questions, including the happiness quotient of Americans.

(Shameless plug: you should follow us on twitter: exploringmind. And while you’re at it, like us on facebook, too. We will be posting exclusive content, as well as contests, news, and general science research, etc.)

The Study

Researchers compiled a pool of 300 million tweets that were captured from 2006-2009. They did not include posts from outside the US or from tweeters who did not post their exact city on their profiles. All of these tweets were posted publicly.

The team, from Northeastern and Harvard, rated each tweet by looking for key words to determine the mood of the posts.

Some of the keywords included ‘funeral’ and ‘death’ for unhappy words, and ‘love’ and paradise’ for happy key words, among others.

The results are awesome – and you can read about them on a colored map or check out a time lapse video that shows how tweeters represent happiness in a 24 hour period. Good stuff!

Check it out in full: http://www.ccs.neu.edu/news/mood_maps.html

The Research

http://www.ccs.neu.edu/home/amislove/twittermood/

As always, comment below and let us know what you think. Check out your own twitter posts, too. Do your posts reflect how you feel at any given moment?

Sources (from above):
http://www.ccs.neu.edu/news/mood_maps.html
http://www.ccs.neu.edu/home/amislove/twittermood/

Tags: Happiness, Happy, mood, Twitter
  • Stephnie

    Be interesting to compare this with crime rate as well.

  • Klcurtis06

    The West seems to be happier than the East over all. I wonder why that is?

  • Ljcspam10

    KLcurtis06 – maybe weather?!

  • Cait

    The West does seem to be a happier place , maybe the combination of sea, sun and surf!

  • Justi

    Or may be those in the West are most misunderstood – they kept saying “I am not happy” but the computer ignored the “not”.

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