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The Key to Life Success – Wait for Two Marshmallows?

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It’s true.

At least, according to a revealing long-term study by Stanford University on personality.

It started in the late 1960s at the Bing Nursery School, on the campus of Stanford University.

In total, 653 kids were individually taken into a “game room” at the nursery. The room itself was small and had a desk and chair for the child to sit at. When seated, each child was given one marshmallow.

Then, the researchers made the same offer to each kid:

  1. Eat the marshmallow right away.
  2. Wait to eat the marshmallow, while the researcher stepped out of the room. When the researcher returned, the child could then have a second marshmallow. Eating the first marshmallow, before the researcher returned, would automatically forfeit the second.

As you can imagine, most kids had trouble with this one. The video footage of the study is telling… kids closing their eyes… others intently staring at the marshmallow… some pretending it wasn’t there… yet others would play hide and seek with the desk to distract themselves until the researcher returned.

Around seventy percent of the children could not resist temptation and never got their second marshmallow. The remaining thirty percent somehow found a way to resist.

Here’s Where Things Get Really Interesting

Walter Mischel, the psychology professor at Stanford in charge of the study, followed up on the 653 kids a decade later.

He found that the kids who could not wait for the second marshmallow all seemed to have behavioral problems. They couldn’t seem to focus. They had lower S.A.T scores. They struggled emotionally and had trouble dealing with stressful situations. They also had trouble maintaining relationships.

Those who could delay gratification reported almost the exact opposite, including S.A.T scores that were 210 points higher on average.

Fast-forward another 15 years: Mischel continued his follow-up of the original participants, now in their thirties.

Again, those who couldn’t wait for the second marshmallow reported being unhappy with their lives. Many bounced from job to job. They had huge amounts of financial stress. Had trouble dealing with their emotions and achieving their goals. Had trouble maintaining relationships. Some even reported that they’d battled with drug addictions.

In comparison, the folks with self-control reported more fulfilling lives. Had their finances under control. They had satisfying careers and great, long-lasting relationships. And on average, they earned higher incomes.

So what’s the takeaway here? Delaying gratification is definitely a key to success.

Running on impulse 24/7 is a surefire recipe for disaster.

Live for the Moment?

While it certainly can be fun to just “go with the flow” and live for the moment, it is definitely a short-sighted life philosophy to live by.

Sure, there are times when you should hang loose and choose the path of instant gratification. But it should be the exception, not the rule.

As the Jesuit priest and philosopher Baltazar Gracian once said, “Let the first impulse pass. Wait for the second.”

So if you’ve been having trouble getting what you want out of life, take a hard look at yourself. Take a self-inventory and see where you’ve been choosing instant gratification versus the “right” thing to do.

For example, if you’re trying to lose weight, do you choose to eat junk food instead of what you know you should be eating? Or do you skip out on going to the gym in exchange for watching the latest reality show or hanging out with friends? You get the idea.

This awareness alone will help you develop self-control.

Learn to Change Your Focus

So exactly how did the kids who avoided temptation do it?

Simple: by changing their focus. It’s not that they somehow lost their desire for the marshmallow. They just changed their focus and “forgot” about it, until the researcher returned.

Years later, Mischel tested this theory, by recreating the experiment. Except this time, he taught the kids a simple way to change their mental focus towards the marshmallow.

The kids were told to pretend that the marshmallow wasn’t real. That it was only a picture surrounded by an imaginary frame.

This simple change in perspective dramatically increased the percentage of children who displayed self-control.

And it’s a testament to how important it is to learn how to focus your mind’s attention on what you want.

So tell me, have you ever battled with self-control? Did you find a way around it and delay instant gratification? Do you know someone who could turn his or her life for the better if he or she could just exercise a little self-control?  If you do, please tell me about it in the comments below…

Source:  Shoda, Yuichi; Mischel, Walter; Peake, Philip K. (1990). “Predicting Adolescent Cognitive and Self-Regulatory Competencies from Preschool Delay of Gratification: Identifying Diagnostic Conditions”. Developmental Psychology 26 (6): 978–986.

Tags: discipline, marshmallow study., self-control
  • Gsrader

    I want a marshmallow.

  • Chuck Dubis

    Does this imply that 70% of America’s population is somewhat positioning themselves to a life of hardship.  Maybe our marketing gurus know this already and this is what they count on.   America depends on its consumers to fuel this country’s economy,  and if this is the case then it seems to me we are in for better times because all that is needed is more advertising!   It seems to me you are suggesting most of us are predisposed to the suggestions of corporate America.  Maybe we owe Americas success to this one human weakness!  Then again, I find myself working 60+ hours weekly just to stay even.  I would like to think of myself being among the 30%.  The more I think about this the more confused I become.  CDubis  

  • Markpowers80

    It seems to me that Corporate America has found that television advertising is very effective, inasmuch as many Americans watch commercials while looking for entertainment, a useful overlap for businesses wanting to sell a product (doctors say it works for drugs). Those who distract themselves from commercials (either by skipping them or by mentally saying “Sure. Uh-huh. NOT for me.”) or do ot watch television at all, can exercise more discretion and avoid impulsiveness.

  • Sodgers

    Surely there were SOME kids who just didn’t like marshmallows? I could resist a marshmallow every day of the week. Chocolate, now…

  • Barbara

    I guess it would depend on how much they trusted Mischel.  Perhaps he hadn’t kept his word on even 1 previous occassion.  If it was something they had more control over eg if they were buying them and they would be available from the local shop as two for the price of one the next day, more subjects would have been prepared to wait????

  • http://www.facebook.com/redjanfan Jan Perry

    I think our society is really geared to instant gratification, it’s why credit cards are so popular!  Who saves up for anything anymore?  We can’t even wait to win a lottery ticket, be buy scratch and wins too, for the same price for a much smaller prize…so we don’t have to wait!  Why is public transportation a last resort…we don’t want to wait for the bus, train etc.  
    We try and teach our kids that the difference between being a renter and owning your own home is basically the self discipline to save up the downpayment money.  Now that banking rules have changed and you can’t finance 100% anymore, renters are going to be much more numerous and for longer terms.  Self discipline affects everything we do, it’s a lesson best earned early for greatest success

  • Neil

    what training did their parents provide? did they train their successful children to expect a reward for waiting–delaying immediate gratification–or did they teach them to be self-soothing–develop internal strength and calm rather than become addicted to an external fix? Or do some children simply have a relaxed nervous system/brain that can stay calm while imagining a a rewarding future?
    were the unsuccessful kids ADHD? did they have a higher chance of become addicted to marshmallows, sugar, drugs?

  • Sodgers

    I think people save up less now for two reasons. For one thing, sales usually last for a few days or a week. If you wait, you pay a much higher price. For another thing, prices head inexorably upwards. Saving a dollar a week for six months  is of no use if the item’s price rises from $24.00 to $30.00 in the meantime.

  • M Egan1

    I work in the addiction field and instant gratification, is a major area for my clients, they justify their behaviour with I want it now, hence the crimminal involment, I feel life at presant, is all about having it now, like with the latest mobile phones, with young people, I have seen the stress and anxiety when they cannot have it NOW.
    We help clients look at how waiting and riding the craving will often increase their self control and help the craving to lesson and with practise, their self control will become more powerful, increasing confidence and self esteem, to see the pure joy when a client can manage a craving and gain a little self control is rewarding, I also show them how to use EFT to help with more intense cravings.

  • Kelykazelli

    Prices do head upwards, but if you are gainfully employed and doing a good job of it, your wages should be heading inexorably upwards as well.  If you saved a dollar a week for six months, you would have $21 dollars and over 2/3 of the item’s current price and only needing to take $9 from the current budget IF indeed the price had risen 20%, and less if it had not, vs. having charged it six months ago and paid that extra money in finance charges on a credit card.  Additionally, in my experience, there will ALWAYS be another sale, although you may have to wait and watch for it. 

  • eggman

    thank you for that. Reminds me of Easter in our house. My younger brother and I would always get exactly the same number and type of Easter eggs. By the end of Easter Sunday all I’d have left was a stomach ache and a few crumbs of chocolate. My brother on the other hand would keep his collection for week! Fast forward thirty odd years and he’s the one with two luxury apartments and an art collection. Me? Well let’s say I’m finally waking up to the merits of delayed gratification!

    Thanks again for the brain candy. Food for thought indeed.

  • Sodgers

    It depends on what you do, I guess. I’m a freelance writer and my income is dropping inexorably as markets close and publishers get more and more cautious.

  • DebiPippin

    If I had been one of those kids I would have eaten the marshmellow, unfortunately. I tried hypnotherapy to quit smoking after 44 years and it was going so well until I hit an emotional crisis. With temptation climbing, I called my hypnotherapist, (who guaranteed his work for 2 years & told me he’d see me as often as necessary, especially in the beginning), only to be told he was firing me as a patient & would refund 25% of my money. I was told that none of his patients needed more than one session with the exception of a very few who needed only two, and that I couldn’t be helped because of the pain medication I take, yet his website states he can help people with drug addictions.  I was devastated and unfortunately I’m smoking again. Does anyone know what to look for when trying to find a good hypnotherapist? Because I am searching again.

  • http://www.magentodeveloper.co.uk/ Jacob Sander

    I have actually watched the footage of this. I thought it was really funny to watch them craving for marshmallows. And how effectively they can control their selves. It was really a hard test for them.

  • http://www.hancocks.co.uk/toffee-sweets Piper Deeks

    I see your point, Mr. Psychologist. It was a great study. A longitudinal research was implemented and I guess it won’t be fair to give it no recognition at all. Well, kids and their temperament. You can tell a kid what to do but you can’t push them into doing it unless they want to.

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